Business-to-Business Marketing Copy

— from a 20-year pro

Experience has taught me how to get on track quickly and turn complicated information – often aimed at multiple targets – into clear, compelling copy.

Business buyers are not leisure-time shoppers attracted by gimmicks. In a direct marketing piece, your business prospects need to know immediately what you are offering and how it will benefit them.

In a brochure, heads and subheads should convey complete selling points so that a quick scan will pick up your key messages.

Areas of substantial experience

High Tech
Clients have included Compaq, Autodesk, Lycos, Lotus, Sybase, and a host of smaller software and technology services firms.
High Tech samples
Health Care
I have written a wide range of materials for firms selling products and services to the health care industry.
Health Care samples
Financial and Related Services
Clients range from banks and investment bankers to insurance and CPA firms to a company selling software to the investment industry.
Financial Services samples

Other business-to-business clients

I have also written for a number of management consulting firms, a variety of small to mid-sized service businesses, and three different firms composed of professional writers who had me write material promoting their writing services.

I write primarily direct mail/email, brochures, and Web pages. But I also produce the full range of marketing materials. Often, before writing, I conduct low-cost customer surveys by telephone to find out how your best customers describe your strengths.


	HOME Resumé Samples Web Savvy Copy Client List Customer Surveys David is very creative and really easy to work with. The first draft he wrote for us went through our internal and client review process without one word being changed. I've never seen that happen before. Diane Parker President The Admatrix Group, Inc.		Business-to-Business Marketing Copy — from a 20-year pro Experience has taught me how to get on track quickly and turn complicated information – often aimed at multiple targets – into clear, compelling copy. Business buyers are not leisure-time shoppers attracted by gimmicks. In a direct marketing piece, your business prospects need to know immediately what you are offering and how it will benefit them. In a brochure, heads and subheads should convey complete selling points so that a quick scan will pick up your key messages. Areas of substantial experience High Tech Clients have included Compaq, Autodesk, Lycos, Lotus, Sybase, and a host of smaller software and technology services firms. High Tech samples Health Care I have written a wide range of materials for firms selling products and services to the health care industry. Health Care samples Financial and Related Services Clients range from banks and investment bankers to insurance and CPA firms to a company selling software to the investment industry. Financial Services samples Other business-to-business clients I have also written for a number of management consulting firms, a variety of small to mid-sized service businesses, and three different firms composed of professional writers who had me write material promoting their writing services. I write primarily direct mail/email, brochures, and Web pages. But I also produce the full range of marketing materials. Often, before writing, I conduct low-cost customer surveys by telephone to find out how your best customers describe your strengths. David Almquist PO Box 240 Cobb, CA 95426 707 928-5203