This white paper is one of a series of white papers and data sheets I wrote for the August 2005 launch of a new release of Sybase's flagship database product, Adaptive Server Enterprise.


The enterprise data explosion is a fact of life. A University of California study suggests that 1.5 billion terabytes of new information are created each year, and the lowest estimates translate this into a 30 percent annual growth in new stored data for each business.

Causes abound. One obvious factor is ever-expanding use of the Internet and internal networks, which share information by duplicating it. Another major contributor is financial transparency legislation such as Sarbanes-Oxley and other compliance initiatives that require organizations to report on multiple years of data.

Manufacturers, retailers and suppliers of all kinds are moving to just-in-time inventory and assembly, while customers buy in ever smaller bites. In the financial industry, decimalization multiplies stock market transaction data, and an up-and-down economy increases the number of trades. In nearly every industry, CRM and other customized marketing efforts generate volumes of purchasing-history and personal data.

The explosion of stored data is accompanied by business intelligence trends that examine longer-term data and require that data to be stored online, not off on tapes.

As a result, enterprises face three critical data management challenges: Control costs and improve performance as data volume escalates. Reduce operational risk in the face of growing complexity. Exploit today's technology while laying a strong foundation for the future.

This paper will look at how Sybase's Adaptive Server Enterprise (ASE) 15 addresses each of these challenges.


As data volume explodes, adding data management resources isn't enough. In today's highly competitive business environments, controlling data management costs is essential because profit margins are very tight. At the same time, customer expectations for speedy transactions and instant access to information continue to rise. If businesses are to remain competitive, they need to control costs and improve performance as they add capacity.

In responding to this formidable cost-performance challenge, ASE 15 has the advantage of building on Sybase's historical leadership in reducing Total Cost of Ownership (TCO), as documented by a Standish Group study:

ASE costs 15% to 37% less than competing solutions
Standish bar graph
Annual total cost of a portfolio management application