Samples by Media Type
In business-to-business marketing the challenge is often how to make complex intangibles clear without over-simplifying them. Below you'll find a range of solutions - and styles.
- Writing web content requires a unique discipline, and few writers have written as many business-to-business web pages (over 200) as I have.
Compaq StatusOne netVmg JM Knoll
Supply Chain Coach Hetherwood EMC
- The PIMS Associates brochure is a classic example of communicating very complex material through a series of strong heads and subheads. Dwight Rudd Insurance and Codit Marking include content from customer surveys I conducted before writing the copy.
PIMS Associates StatusOne Sterling Institute
ODI Teams RV Whitehall netVmg
Codit Marking Systems CQI for Physicians
Dwight Rudd Insurance
Direct Mail and Email:
- The samples here range from old-style, tub-thumping direct mail to postcards and email to sophisticated letter and seminar promotion copy for management consulting firms.
Boston Business Journal DI and LTC Insurance
netVmg consultant letter CSC Index invitation
- These two radio scripts for Strizzi's Restaurants target consumers, but they give you an idea of my ability.
- I did the original research for each of these articles.
The Internal Customer
Sybase User Story
- I wrote the copy and conceived the illustrations for both of these ads.
Learning Innovations RV Whitehall
- I have researched and written more than 25 user stories and case studies.
CSC Index Shands Hospital Sybase