Samples by Media Type

In business-to-business marketing the challenge is often how to make complex intangibles clear without over-simplifying them. Below you'll find a range of solutions - and styles.

Web Pages:

Writing Web content requires a unique discipline, and few writers have written as many business-to-business Web pages (over 200) as I have.
Compaq StatusOne netVmg JM Knoll
Supply Chain Coach Hetherwood EMC

Brochures:

The PIMS Associates brochure is a classic example of communicating very complex material through a series of strong heads and subheads. Dwight Rudd Insurance and Codit Marking include content from customer surveys I conducted before writing the copy.
PIMS Associates   StatusOne   Sterling Institute
ODI Teams   RV Whitehall   netVmg
Codit Marking Systems   CQI for Physicians
Dwight Rudd Insurance

Direct Mail and Email:

The samples here range from old-style, tub-thumping direct mail to postcards and email to sophisticated letter and seminar promotion copy for management consulting firms.
Boston Business Journal DI and LTC Insurance
netVmg consultant letter CSC Index invitation

White Papers:

Sybase Lycos

Radio Spots:

These two radio scripts for Strizzi's Restaurants target consumers, but they give you an idea of my ability.
Strizzi's Restaurants

Articles:

I did the original research for each of these articles.
Lotus IBM
The Internal Customer
Sybase User Story

Print Ads:

I wrote the copy and conceived the illustrations for both of these ads.
Learning Innovations RV Whitehall

User Stories:

I have researched and written more than 25 user stories and case studies.
CSC Index Shands Hospital Sybase

Newsletters:

ODI newsletter Lotus


	Home Resumé SAMPLES Web Savvy Copy Client List Customer Surveys David's expertise in direct mail has paid off well for our clients. He knows how to get at the core points we need to communicate, and he's great at coming up with creative and effective ways to express them! David Rowley President RPM Advertising		Samples by Media Type In business-to-business marketing the challenge is often how to make complex intangibles clear without over-simplifying them. Below you'll find a range of solutions - and styles. Web Pages: Writing Web content requires a unique discipline, and few writers have written as many business-to-business Web pages (over 200) as I have. Compaq StatusOne netVmg JM Knoll Supply Chain Coach Hetherwood EMC Brochures: The PIMS Associates brochure is a classic example of communicating very complex material through a series of strong heads and subheads. Dwight Rudd Insurance and Codit Marking include content from customer surveys I conducted before writing the copy. PIMS Associates StatusOne Sterling Institute ODI Teams RV Whitehall netVmg Codit Marking Systems CQI for Physicians Dwight Rudd Insurance Direct Mail and Email: The samples here range from old-style, tub-thumping direct mail to postcards and email to sophisticated letter and seminar promotion copy for management consulting firms. Boston Business Journal DI and LTC Insurance netVmg consultant letter CSC Index invitation White Papers: Sybase Lycos Radio Spots: These two radio scripts for Strizzi's Restaurants target consumers, but they give you an idea of my ability. Strizzi's Restaurants Articles: I did the original research for each of these articles. Lotus IBM The Internal Customer Sybase User Story Print Ads: I wrote the copy and conceived the illustrations for both of these ads. Learning Innovations RV Whitehall User Stories: I have researched and written more than 25 user stories and case studies. CSC Index Shands Hospital Sybase Newsletters: ODI newsletter Lotus David Almquist PO Box 240 Cobb, CA 95426 707 928-5203


	High Tech Health Care Financial BY MEDIA TYPE